kimchi.ru — comparison by category
Benchmark scope: Кухни. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 125 | 52% |
| VK Video | No | 1 | 0% |
| Telegram | No | 59 | 25% |
| Odnoklassniki | No | 4 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | No | 15 | 6% |
| RUTUBE | No | 14 | 6% |
| Google Play | Yes | 6 | 2% |
| App Store | Yes | 5 | 2% |
| RuStore | No | 1 | 0% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Dzen , RUTUBE , RuStore
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 6 143 | 1 097 | polaris.ru · 223 923 | 20/119 |
| Publication rate | 0.46 posts/day | 0.29 / day | higasi.ru · 2.71 / day | 20/75 |
| IR (by views) | 2.10% | 1.81% | kuhnipark.ru · 33.91% | 30/66 |
| LR (by views) | 1.88% | 1.70% | kuhnipark.ru · 17.53% | 31/66 |
| Total VK video views | 3 495 | 824 | polaris.ru · 412 841 | 17/54 |
| Total VK video comments | 2 | 2 | higasi.ru · 77 | 9/18 |
Google Play
1 of 1 above median
Platform page
play.google.com/store/apps/details?id=com.foodpicasso.kimchi
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 10 000 | 10 000 | polaris.ru · 1 000 000 | 4/7 |
App Store
1 of 2 above median
Platform page
apps.apple.com/us/app/id6450009480
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 5 | 4.85 | duodostavka.ru · 5 | 2/6 |
| Ratings | 7 | 57 | polaris.ru · 18 894 | 4/6 |