koleso.ru — brand overview

koleso.ru. Comparable platforms: 3 of 5.

Analysis type: by brand Period: last 28 days Updated: 19.03.2026 11:06 ИТ-инфраструктура и интеграция
Platforms with data 5
Official links 4
Brands in category 15
Metrics ready for comparison 18

Position in category

By category Open benchmarks

Strongest signals

Platform Metric Value Rank
Dzen Dzen VR (median) 15.02% 1/8
Dzen Publication rate 0.64 posts/day 1/8
Dzen Dzen subs 10 467 2/14

Needs attention

Platform Metric Value Status
Dzen IR (by views) 0.55% Below median
Dzen LR (by views) 0.47% Below median
Telegram Telegram positive reactions share 63.85% Below median

Platforms and metrics

VK

5 of 6 above median Metrics available

vk.com/kolesoru

VK subscribers
17 845
Publication rate
0.75 posts/day
IR (by views)
1.76%
LR (by views)
1.55%
Total VK video views
25 608
Total VK video comments
7

Dzen

2 metrics are leading Metrics available

dzen.ru/koleso_ru

Dzen subs
10 467
Publication rate
0.64 posts/day
Dzen VR (median)
15.02%
IR (by views)
0.55%
Dzen ER (median)
0.09%
LR (by views)
0.47%

Telegram

3 of 6 above median Metrics available

t.me/koleso_ru

TG subs
3 780
Publication rate
0.52 posts/day
TG VR (median)
42.33%
IR (by views)
1.53%
TG median views
1 600
Telegram positive reactions share
63.85%
Next step

Compare Dzen with a competitor

IR (by views) on Dzen needs attention right now. Comparing with bikeland.ru will show whether this is a local dip or a market gap.

Below median

Why this tip: Dzen, IR (by views), Below median, current value 0.55%.