laserdoctor.ru — comparison by category
Benchmark scope: Косметология. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 47% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 30 | 27% |
| YouTube | No | 2 | 2% |
| Dzen | Yes | 7 | 6% |
| RUTUBE | No | 4 | 4% |
| Google Play | No | 1 | 1% |
| App Store | No | 1 | 1% |
Common gaps: VK Video , YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 31 398 | 1 029 | xn--80afeea2aefyd5b.xn--p1ai · 83 928 | 3/49 |
| Publication rate | 0.64 posts/day | 0.41 / day | eldermafill.ru · 2.21 / day | 6/34 |
| IR (by views) | 0.64% | 1.51% | beauty-medicine.ru · 25.32% | 24/30 |
| LR (by views) | 0.49% | 1.18% | beauty-medicine.ru · 25.21% | 24/30 |
| Total VK video views | 3 229 | 352 | aqua-circus.ru · 57 798 | 5/28 |
| Total VK video comments | 2 | 2 | aqua-circus.ru · 57 | 3/6 |
Telegram
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 910 | 334 | eldermafill.ru · 7 670 | 4/31 |
| Publication rate | 1.01 posts/day | 0.54 / day | eldermafill.ru · 4.24 / day | 4/24 |
| TG VR (median) | 28.01% | 42.61% | laserlove.ru · 87.29% | 17/24 |
| TG median views | 1 095 | 193 | mesopharm.ru · 1 260 | 2/24 |
Dzen
1 of 1 above median
Platform page
dzen.ru/id/5abcda9edd2484cc91afa57c
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 607 | 262 | depiltouch.ru · 920 | 3/8 |