leovit.ru — comparison by category
Benchmark scope: Продуктовый ритейл и доставка. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 96 | 57% |
| Telegram | Yes | 57 | 34% |
| Odnoklassniki | Yes | 4 | 2% |
| YouTube | Yes | 5 | 3% |
| Dzen | No | 16 | 10% |
| RUTUBE | No | 8 | 5% |
| Google Play | No | 8 | 5% |
| App Store | No | 6 | 4% |
| AppGallery | No | 2 | 1% |
Common gaps: Dzen , RUTUBE , Google Play , App Store , AppGallery
Metric comparison by platform
VK
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 52 667 | 1 628 | promo.loreal-paris.ru · 307 188 | 6/91 |
| Publication rate | 0.86 posts/day | 0.32 / day | imba.shop · 3.54 / day | 14/50 |
| IR (by views) | 4.91% | 2.25% | foodcity.ru · 16.43% | 10/45 |
| LR (by views) | 3.33% | 1.81% | foodcity.ru · 16.33% | 15/45 |
| Total VK video views | 611 | 1 079 | homosporin.ru · 245 864 | 18/33 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 8 640 | 744 | finuslugi.ru · 59 900 | 9/58 |
| Publication rate | 0.64 posts/day | 0.85 / day | goodork.ru · 3.90 / day | 29/46 |
| TG VR (median) | 31.08% | 29.23% | miratorg.ru · 110.49% | 20/46 |
| TG median views | 2 685 | 277 | miratorg.ru · 11 608 | 6/46 |
| Telegram positive reactions share | 99.91% | 98.59% | 5dtech.pro · 100.00% | 18/44 |
Odnoklassniki
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 22 | 20 | sadovod.net · 29 | 2/5 |
| OK likes (period) | 611 | 58 | leovit.ru · 611 | 1/4 |
| OK comments (period) | 2 784 | 1 395 | leovit.ru · 2 784 | 1/2 |
| OK reposts (period) | 136 | 12 | leovit.ru · 136 | 1/4 |
YouTube
1 metrics are leading
Platform page
youtube.com/channel/UCC80e9tB3Ipp_1SFTX6dw_w
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 126 000 | 73 850 | imba.shop · 2 230 000 | 3/6 |
| Videos | 205 | 569 | imba.shop · 2 357 | 5/5 |
| Total views | 14 697 954 | 14 697 954 | imba.shop · 1 328 473 075 | 3/5 |
| Publication rate | 1 video/day | 0.80 / day | leovit.ru · 1.00 / day | 1/3 |
| VR (median) | 0.03% | 8.19% | vseinstrumenti.ru · 18.42% | 4/4 |
| Like rate (median) | 2.78% | 2.78% | imba.shop · 8.93% | 2/3 |