ma-ma.ru — comparison by category
Benchmark scope: Клиники. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 202 | 54% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 120 | 32% |
| Odnoklassniki | Yes | 16 | 4% |
| YouTube | No | 14 | 4% |
| Dzen | Yes | 48 | 13% |
| RUTUBE | No | 32 | 8% |
| Google Play | No | 22 | 6% |
| App Store | No | 20 | 5% |
| RuStore | No | 8 | 2% |
| AppGallery | No | 6 | 2% |
Common gaps: VK Video , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 487 | 1 272 | amediateka.ru · 326 650 | 66/192 |
| Publication rate | 0.14 posts/day | 0.36 / day | amediateka.ru · 2.64 / day | 105/131 |
| IR (by views) | 0.38% | 2.00% | megamedic.ru · 95.01% | 107/124 |
| LR (by views) | 0.38% | 1.69% | megamedic.ru · 29.71% | 103/122 |
Telegram
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 110 | 890 | medicinadent.ru · 131 000 | 53/117 |
| Publication rate | 0.7 posts/day | 0.83 / day | health-code.ru · 8.00 / day | 63/105 |
| TG VR (median) | 39.28% | 28.04% | arbatclinic.ru · 242.37% | 40/104 |
| IR (by views) | 3.12% | 2.64% | mediest.ru · 11.65% | 10/23 |
| TG median views | 436 | 270 | dr-ivashkov.com · 13 350 | 37/104 |
| Telegram positive reactions share | 100.00% | 97.17% | abc-medicina.com · 100.00% | 17/101 |
Odnoklassniki
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 2 | 10 | medsi.ru · 42 | 15/17 |
| Publication rate | 0.07 posts/day | 0.45 / day | megamedic.ru · 0.93 / day | 6/6 |
Dzen
1 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 248 | 410 | nazimova.com · 43 540 | 29/47 |
| Publication rate | 0.21 posts/day | 0.39 / day | onclinic.ru · 1.89 / day | 17/26 |
| Dzen VR (median) | 0.60% | 0.52% | g-mc.ru · 25.47% | 12/24 |