mamka.moscow — comparison by category

Brand Overview

Benchmark scope: Дизайн интерьеров и архитектура. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 362

Metrics ready for comparison 16

Platforms with data 4

Rank by platform count 10/363

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	179	49%
VK Video	No	4	1%
Telegram	Yes	108	30%
Odnoklassniki	No	10	3%
YouTube	No	6	2%
Dzen	Yes	42	12%
RUTUBE	Yes	35	10%
Google Play	No	3	1%
App Store	No	1	0%

Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store

1 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	24 036	683	dp-m.ru · 106 270	10/177
Publication rate	0.07 posts/day	0.21 / day	pgsale.ru · 3.96 / day	83/103
IR (by views)	0.24%	2.17%	listivetka.ru · 16.67%	97/99
LR (by views)	0.17%	2.06%	listivetka.ru · 16.67%	97/98

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	5 220	252	weddingpost.ru · 375 000	13/107
Publication rate	0.31 posts/day	0.61 / day	weddingpost.ru · 6.00 / day	72/81
TG VR (median)	23.07%	40.25%	meko21.ru · 169.49%	58/81
TG median views	1 204	147	weddingpost.ru · 18 350	10/81
Telegram positive reactions share	75.00%	97.74%	77.steinrus.ru · 100.00%	69/78

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	1 393	107	atlant93.ru · 5 562	8/43
Publication rate	0.18 posts/day	0.39 / day	dp-m.ru · 5.50 / day	17/21
Dzen VR (median)	0.25%	5.63%	b-h-c.ru · 638.64%	17/18
IR (by views)	57.14%	2.29%	dekorativnayashtukaturka.ru · 77.78%	2/15
LR (by views)	42.86%	2.22%	dekorativnayashtukaturka.ru · 77.78%	3/15

2 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	8	8	fl-haus.ru · 4 039	16/31
Rutube videos	280	47	mscad.ru · 474	3/36