matsesta.info — comparison by category
Benchmark scope: Сантехника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 61 | 36% |
| Telegram | Yes | 22 | 13% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 5 | 3% |
| Dzen | Yes | 11 | 7% |
| RUTUBE | Yes | 7 | 4% |
| Google Play | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Google Play
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 8 652 | 424 | shop.aquaphor.ru · 30 383 | 4/62 |
| Publication rate | 0.32 posts/day | 0.21 / day | nir-vanna.ru · 0.75 / day | 9/23 |
| IR (by views) | 1.07% | 3.92% | brunnenwal.ru · 49.50% | 18/21 |
| LR (by views) | 0.89% | 4.13% | brunnenwal.ru · 45.54% | 19/20 |
| Total VK video views | 270 | 270 | brunnenwal.ru · 52 891 | 8/15 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 860 | 184 | shop.aquaphor.ru · 4 660 | 2/23 |
| Publication rate | 0.55 posts/day | 0.51 / day | ванна-эталон.рф · 3.61 / day | 6/12 |
| TG VR (median) | 38.01% | 37.08% | inoxhub.ru · 80.71% | 6/12 |
| TG median views | 707 | 131 | matsesta.info · 707 | 1/12 |
| Telegram positive reactions share | 95.62% | 100.00% | cooga-wash.ru · 100.00% | 9/11 |
Dzen
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 272 | 94 | aquanet.ru · 954 | 4/12 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 10 | 15 | zinovkinpro.ru · 61 | 5/7 |
| Rutube videos | 10 | 169 | lemark.su · 333 | 8/8 |