mc-peresvet.ru — comparison by category
Benchmark scope: Освещение. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 73 | 34% |
| VK Video | No | 1 | 0% |
| Telegram | No | 32 | 15% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 6 | 3% |
| Dzen | No | 16 | 7% |
| RUTUBE | Yes | 12 | 6% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Dzen
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 619 | 657 | brafitting.ru · 13 842 | 15/70 |
| Publication rate | 0.68 posts/day | 0.18 / day | led-sib.ru · 1.04 / day | 5/31 |
| IR (by views) | 1.10% | 2.23% | de-light.ru · 28.57% | 19/28 |
| LR (by views) | 1.00% | 2.04% | de-light.ru · 28.57% | 20/28 |
| Total VK video views | 1 024 | 917 | brafitting.ru · 161 004 | 7/17 |
| Total VK video comments | 2 | 4 | brafitting.ru · 35 | 4/6 |
RUTUBE
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 7 | 4 | belysvet.ru · 262 | 5/12 |
| Rutube videos | 23 | 53 | newport-online.ru · 726 | 12/13 |
| Total views | 35 | 15 | hdlt.ru · 433 | 3/7 |
| Publication rate | 0.23 videos/day | 1.00 / day | art-slu.ru · 1.00 / day | 6/7 |
| VR (median) | 114.29% | 222.22% | itm-pro.ru · 4400.00% | 5/6 |