mcecomed.ru — comparison by category

Brand Overview

Benchmark scope: Клиники. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 377

Metrics ready for comparison 25

Platforms with data 8

Rank by platform count 1/378

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	202	54%
VK Video	No	3	1%
Telegram	Yes	120	32%
Odnoklassniki	No	17	5%
YouTube	No	14	4%
Dzen	Yes	48	13%
RUTUBE	Yes	31	8%
Google Play	Yes	21	6%
App Store	Yes	19	5%
RuStore	Yes	7	2%
AppGallery	Yes	5	1%

Common gaps: VK Video , Odnoklassniki , YouTube

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	5 620	1 272	amediateka.ru · 326 650	35/192
Publication rate	0.79 posts/day	0.36 / day	amediateka.ru · 2.64 / day	18/131
IR (by views)	1.37%	2.00%	megamedic.ru · 95.01%	78/124
LR (by views)	1.11%	1.69%	megamedic.ru · 29.71%	79/122
Total VK video views	202	766	smclinic.ru · 232 684	60/82

4 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	3 630	890	medicinadent.ru · 131 000	21/117
Publication rate	1 post/day	0.83 / day	health-code.ru · 8.00 / day	38/105
TG VR (median)	40.22%	28.04%	arbatclinic.ru · 242.37%	35/104
TG median views	1 460	270	dr-ivashkov.com · 13 350	14/104
Telegram positive reactions share	88.78%	97.17%	abc-medicina.com · 100.00%	72/101

3 of 3 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	790	410	nazimova.com · 43 540	20/47
Publication rate	0.61 posts/day	0.39 / day	onclinic.ru · 1.89 / day	10/26
Dzen VR (median)	0.76%	0.52%	g-mc.ru · 25.47%	11/24

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	60	17	rakhimkulova.com · 4 998	8/31
Rutube videos	91	116	welding-zone.ru · 775	18/32
Total views	2	16	rakhimkulova.com · 7 614	14/14
Publication rate	1 video/day	0.89 / day	bleskmed.ru · 7.00 / day	7/14
VR (median)	3.33%	20.25%	3z.ru · 200.00%	12/13