mi-shop.com — comparison by category
Benchmark scope: Маркетплейсы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 438 | 46% |
| VK Video | No | 5 | 1% |
| Telegram | Yes | 238 | 25% |
| Odnoklassniki | No | 28 | 3% |
| YouTube | No | 28 | 3% |
| Dzen | No | 84 | 9% |
| RUTUBE | No | 69 | 7% |
| Google Play | No | 33 | 3% |
| App Store | No | 30 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 5 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 85 640 | 2 250 | khl.ru · 2 026 592 | 11/423 |
| Publication rate | 0.07 posts/day | 0.43 / day | razborkin.ru · 71.43 / day | 221/239 |
| IR (by views) | 0.42% | 1.91% | naimix.ru · 161.67% | 204/224 |
| LR (by views) | 0.40% | 1.50% | biliard-expert.ru · 50.31% | 198/222 |
Telegram
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 376 | 532 | donatov.net · 574 000 | 56/230 |
| Publication rate | 0.34 posts/day | 0.78 / day | khl.ru · 53.51 / day | 137/169 |
| TG VR (median) | 47.43% | 27.08% | extender24.ru · 122.70% | 43/169 |
| IR (by views) | 5.41% | 2.56% | zpmos.ru · 20.35% | 7/21 |
| TG median views | 1 127 | 226 | khl.ru · 62 366 | 30/169 |
| Telegram positive reactions share | 87.50% | 95.65% | arctland.moscow · 100.00% | 111/155 |