minizapravka.ru — comparison by category
Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 40% |
| Telegram | Yes | 24 | 19% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 6 | 5% |
| Dzen | Yes | 13 | 10% |
| RUTUBE | No | 10 | 8% |
| Google Play | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play
Metric comparison by platform
VK
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 7 | 131 | kaoristore.ru · 327 227 | 48/50 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 47 | 212 | kaoristore.ru · 32 200 | 22/25 |
| Publication rate | 0.33 posts/day | 0.44 / day | gubkin.ru · 13.23 / day | 14/17 |
| TG VR (median) | 102.13% | 60.85% | baltapress.ru · 131.97% | 3/17 |
| TG median views | 48 | 239 | gubkin.ru · 3 304 | 17/17 |
| Telegram positive reactions share | 100.00% | 100.00% | baltapress.ru · 100.00% | 6/17 |
Dzen
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 6 | 380 | kaoristore.ru · 43 273 | 13/14 |
| Publication rate | 0.11 posts/day | 0.20 / day | gubkin.ru · 1.36 / day | 9/10 |