movehome.eu — comparison by category
Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 106 | 32% |
| Telegram | No | 70 | 21% |
| Odnoklassniki | Yes | 6 | 2% |
| YouTube | No | 3 | 1% |
| Dzen | No | 23 | 7% |
| RUTUBE | No | 16 | 5% |
| Google Play | No | 6 | 2% |
| App Store | No | 4 | 1% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 3 | 1% |
Common gaps: Telegram , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 4 124 | 848 | cargo.rzd.ru · 521 593 | 19/105 |
| Publication rate | 0.29 posts/day | 0.34 / day | trans.ru · 3.61 / day | 31/56 |
| IR (by views) | 0.65% | 1.39% | transoff.ru · 50.00% | 38/46 |
| LR (by views) | 0.32% | 1.30% | transoff.ru · 33.33% | 40/44 |
Odnoklassniki
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 6 | 8 | trans.ru · 39 | 5/7 |