murchalkin.ru — comparison by category
Benchmark scope: Товары для животных. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 48% |
| Telegram | Yes | 43 | 32% |
| Odnoklassniki | No | 3 | 2% |
| YouTube | No | 3 | 2% |
| Dzen | No | 16 | 12% |
| RUTUBE | No | 4 | 3% |
| Google Play | No | 4 | 3% |
| App Store | No | 4 | 3% |
| RuStore | No | 1 | 1% |
| AppGallery | No | 2 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 9 145 | 3 176 | buddydinner.ru · 45 019 | 14/64 |
| Publication rate | 0.32 posts/day | 0.34 / day | buddydinner.ru · 2.25 / day | 26/46 |
| IR (by views) | 2.58% | 2.68% | bluenative.ru · 84.51% | 24/46 |
| LR (by views) | 2.25% | 2.50% | bluenative.ru · 59.11% | 24/42 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 56 | 672 | buddydinner.ru · 16 200 | 40/43 |
| Publication rate | 0.37 posts/day | 0.91 / day | blitz-getter.com · 9.92 / day | 34/38 |
| TG VR (median) | 89.29% | 38.05% | groomberdsk.ru · 98.65% | 3/37 |
| TG median views | 50 | 273 | buddydinner.ru · 2 265 | 34/37 |
| Telegram positive reactions share | 100.00% | 97.87% | akva-zoomarket.ru · 100.00% | 6/38 |