mzpotok.ru — comparison by category

Brand Overview

Benchmark scope: Дизайн интерьеров и архитектура. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 362

Metrics ready for comparison 16

Platforms with data 3

Rank by platform count 39/363

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	179	49%
VK Video	No	4	1%
Telegram	Yes	108	30%
Odnoklassniki	No	10	3%
YouTube	No	6	2%
Dzen	No	43	12%
RUTUBE	Yes	35	10%
Google Play	No	3	1%
App Store	No	1	0%

Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	242	683	dp-m.ru · 106 270	110/177
Publication rate	0.14 posts/day	0.21 / day	pgsale.ru · 3.96 / day	64/103
IR (by views)	4.15%	2.17%	listivetka.ru · 16.67%	23/99
LR (by views)	3.81%	2.06%	listivetka.ru · 16.67%	25/98
Total VK video views	100	829	dp-m.ru · 269 531	45/59

1 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	116	252	weddingpost.ru · 375 000	78/107
Publication rate	0.44 posts/day	0.61 / day	weddingpost.ru · 6.00 / day	49/81
TG VR (median)	81.90%	40.25%	meko21.ru · 169.49%	9/81
TG median views	95	147	weddingpost.ru · 18 350	61/81
Telegram positive reactions share	86.67%	97.74%	77.steinrus.ru · 100.00%	59/78

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	14	8	fl-haus.ru · 4 039	12/31
Rutube videos	100	47	mscad.ru · 474	12/36
Total views	28	28	fl-haus.ru · 531	6/11
Publication rate	0.25 videos/day	1.00 / day	mscad.ru · 10.00 / day	11/12
VR (median)	100.00%	67.64%	metal-tp.ru · 600.00%	6/12
Like rate (median)	10.61%	2.70%	mzpotok.ru · 10.61%	1/4