nic-eeip.ru — comparison by category
Benchmark scope: Высшее образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 115 | 50% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 85 | 37% |
| Odnoklassniki | Yes | 14 | 6% |
| YouTube | No | 4 | 2% |
| Dzen | No | 24 | 10% |
| RUTUBE | No | 21 | 9% |
| Google Play | No | 4 | 2% |
| App Store | No | 6 | 3% |
| RuStore | No | 2 | 1% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 34 607 | 3 231 | ska.ru · 417 404 | 9/105 |
| Publication rate | 1 post/day | 0.50 / day | ska.ru · 9.68 / day | 13/79 |
| IR (by views) | 1.61% | 1.67% | danceology.ru · 42.14% | 41/75 |
| LR (by views) | 1.17% | 1.57% | danceology.ru · 30.75% | 46/72 |
| Total VK video views | 295 078 | 1 536 | dveri-academy.ru · 664 379 | 2/50 |
| Total VK video comments | 68 | 10 | ska.ru · 1 221 | 5/24 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 6 890 | 1 454 | ska.ru · 53 300 | 15/82 |
| Publication rate | 0.42 posts/day | 1.05 / day | ska.ru · 20.00 / day | 59/72 |
| TG VR (median) | 37.74% | 25.97% | kcid.ru · 145.17% | 21/71 |
| TG median views | 2 600 | 399 | mi.university · 5 406 | 4/71 |
| Telegram positive reactions share | 94.87% | 95.65% | akademiyaotkritiy.ru · 100.00% | 40/71 |
Odnoklassniki
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 3 | 11 | ska.ru · 42 | 12/15 |
| OK likes (period) | 3 | 2 | ska.ru · 411 | 5/11 |