nsk-kvartal.ru — comparison by category
Benchmark scope: Застройщики. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 373 | 49% |
| VK Video | No | 8 | 1% |
| Telegram | Yes | 265 | 35% |
| Odnoklassniki | Yes | 18 | 2% |
| YouTube | No | 26 | 3% |
| Dzen | No | 76 | 10% |
| RUTUBE | No | 53 | 7% |
| Google Play | No | 16 | 2% |
| App Store | No | 8 | 1% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 4 | 1% |
Common gaps: VK Video , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 6 314 | 1 679 | dom.topshouse.ru · 157 197 | 80/357 |
| Publication rate | 0.46 posts/day | 0.43 / day | oberegvdom.ru · 8.50 / day | 106/249 |
| IR (by views) | 0.14% | 1.12% | биинэра.рф · 28.47% | 227/234 |
| LR (by views) | 0.14% | 0.91% | биинэра.рф · 24.81% | 220/229 |
| Total VK video views | 119 | 1 667 | devcent.ru · 940 338 | 136/165 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 551 | 837 | pik.ru · 373 000 | 68/258 |
| Publication rate | 1.22 posts/day | 0.79 / day | citi-park.com · 4.53 / day | 49/218 |
| TG VR (median) | 7.02% | 33.84% | kp-albatross.ru · 163.95% | 203/217 |
| TG median views | 179 | 401 | pik.ru · 17 650 | 169/217 |
| Telegram positive reactions share | 100.00% | 98.67% | 1-ng.ru · 100.00% | 42/205 |
Odnoklassniki
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 3 | 10 | dom.topshouse.ru · 43 | 17/19 |