obe.ru — comparison by platform

Brand Overview
Benchmark scope: Dzen Category compares within the industry, catalog with all brands, platform with brands on the same platform.
By category Whole catalog Dzen
Brands on platform 4
Metrics ready for comparison 5
Platforms with data 5
Rank by platform count —

Platforms present among brands on platform

Platform Present Brands on platform Share on platform
Dzen Yes 4 100%

Metric comparison by platform

Dzen

1 metrics are leading Platform page

dzen.ru/bdinstitute

Metric Current Median Leader Rank
Dzen subs 295 27 227 labirint.ru · 78 108 —
Publication rate 0.46 posts/day 0.32 / day obe.ru · 0.46 / day —
Dzen VR (median) 6.10% 1045.11% nlmk.com · 2907.38% —
IR (by views) 0.51% 0.58% Дзен / grusha_star · 0.84% —
LR (by views) 0.43% 0.56% Дзен / grusha_star · 0.82% —

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