ohhira.ru — comparison by category
Benchmark scope: Франшизы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 36% |
| VK Video | No | 1 | 1% |
| Telegram | No | 24 | 22% |
| YouTube | No | 2 | 2% |
| Dzen | No | 4 | 4% |
| RUTUBE | No | 9 | 8% |
| Google Play | No | 1 | 1% |
| App Store | No | 1 | 1% |
| RuStore | No | 2 | 2% |
| AppGallery | No | 1 | 1% |
Common gaps: VK Video , Telegram , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 11 934 | 1 271 | csestore.ru · 35 691 | 6/35 |
| Publication rate | 0.43 posts/day | 0.23 / day | fr.sunschool.ru · 1.14 / day | 5/20 |
| IR (by views) | 1.30% | 1.42% | fr.sunschool.ru · 57.10% | 12/17 |
| LR (by views) | 1.05% | 1.37% | fr.sunschool.ru · 55.84% | 11/17 |
| Total VK video views | 7 922 | 864 | fr.sunschool.ru · 349 731 | 5/13 |