orlowsky.ru — comparison by category
Benchmark scope: Отели. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 391 | 54% |
| VK Video | No | 3 | 0% |
| Telegram | Yes | 187 | 26% |
| Odnoklassniki | No | 7 | 1% |
| YouTube | No | 12 | 2% |
| Dzen | No | 19 | 3% |
| RUTUBE | Yes | 11 | 2% |
| Google Play | No | 2 | 0% |
| App Store | No | 4 | 1% |
| RuStore | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 15 260 | 1 315 | xn--80afokkte2g.xn--p1ai · 153 927 | 41/372 |
| Publication rate | 0.07 posts/day | 0.23 / day | nadegda.ru · 2.29 / day | 226/262 |
| IR (by views) | 0.30% | 1.77% | neolitapart.ru · 19.23% | 232/243 |
| LR (by views) | 0.30% | 1.61% | lujohotel.com · 18.52% | 224/240 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 430 | 409 | ohtapark.ru · 23 000 | 19/186 |
| Publication rate | 0.6 posts/day | 0.51 / day | ohtapark.ru · 4.37 / day | 63/146 |
| TG VR (median) | 30.03% | 43.53% | hotel-sposad.ru · 188.89% | 100/145 |
| TG median views | 1 030 | 209 | rivieraresort.ru · 8 010 | 12/145 |
| Telegram positive reactions share | 100.00% | 100.00% | 2112hotels.com · 100.00% | 48/138 |
RUTUBE
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 3 | 3 | vlesu.ru · 1 017 | 6/11 |
| Rutube videos | 17 | 16 | grandhotelanapa.ru · 432 | 6/12 |
| Total views | 66 | 63 | orlowsky.ru · 66 | 1/3 |
| Publication rate | 1 video/day | 1.00 / day | lemax-kotel.ru · 1.00 / day | 2/3 |
| VR (median) | 2200.00% | 23.16% | orlowsky.ru · 2200.00% | 1/3 |