owltea.ru — comparison by category
Benchmark scope: Товары для дома. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 36% |
| Telegram | No | 42 | 23% |
| Odnoklassniki | No | 6 | 3% |
| YouTube | No | 4 | 2% |
| Dzen | No | 14 | 8% |
| RUTUBE | No | 5 | 3% |
| Threads | No | 1 | 1% |
| Google Play | No | 1 | 1% |
| AppGallery | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Dzen , RUTUBE , Threads , Google Play , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 5 051 | 1 464 | ormatek.com · 117 937 | 17/64 |
| Publication rate | 0.21 posts/day | 0.55 / day | senseville.ru · 1.21 / day | 27/34 |
| IR (by views) | 2.57% | 2.19% | энвио.рф · 22.44% | 12/31 |
| LR (by views) | 2.06% | 2.06% | amelistudio.com · 17.82% | 16/31 |
| Total VK video views | 117 | 1 748 | doncotton26.com · 37 802 | 18/22 |