pirogovclinic.ru — comparison by category
Benchmark scope: Клиники. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 202 | 54% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 120 | 32% |
| Odnoklassniki | No | 17 | 5% |
| YouTube | Yes | 13 | 3% |
| Dzen | Yes | 48 | 13% |
| RUTUBE | Yes | 31 | 8% |
| Google Play | No | 22 | 6% |
| App Store | No | 20 | 5% |
| RuStore | No | 8 | 2% |
| AppGallery | No | 6 | 2% |
Common gaps: VK Video , Odnoklassniki , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 31 905 | 1 272 | amediateka.ru · 326 650 | 9/192 |
| Publication rate | 0.75 posts/day | 0.36 / day | amediateka.ru · 2.64 / day | 21/131 |
| IR (by views) | 1.02% | 2.00% | megamedic.ru · 95.01% | 90/124 |
| LR (by views) | 0.83% | 1.69% | megamedic.ru · 29.71% | 90/122 |
| Total VK video views | 26 249 | 766 | smclinic.ru · 232 684 | 7/82 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 210 | 890 | medicinadent.ru · 131 000 | 23/117 |
| Publication rate | 0.41 posts/day | 0.83 / day | health-code.ru · 8.00 / day | 85/105 |
| TG VR (median) | 45.79% | 28.04% | arbatclinic.ru · 242.37% | 24/104 |
| TG median views | 1 470 | 270 | dr-ivashkov.com · 13 350 | 13/104 |
| Telegram positive reactions share | 100.00% | 97.17% | abc-medicina.com · 100.00% | 31/101 |
YouTube
5 of 7 above median
Platform page
youtube.com/channel/UC4dkaON6wF0EU1iYj_cx6hA
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 19 700 | 7 800 | onclinic.ru · 85 200 | 3/8 |
| Videos | 480 | 168 | onclinic.ru · 741 | 2/8 |
| Total views | 4 183 093 | 1 824 200 | onclinic.ru · 12 456 445 | 3/8 |
| Publication rate | 0.62 videos/day | 0.53 / day | 4clinic.ru · 1.00 / day | 2/5 |
| VR (median) | 6.31% | 5.62% | taomed.ru · 40.91% | 2/5 |
| Like rate (median) | 1.05% | 1.09% | 4clinic.ru · 3.60% | 3/3 |
| Comment rate (median) | 0.04% | 1.10% | 4clinic.ru · 2.16% | 2/2 |
Dzen
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 13 367 | 410 | nazimova.com · 43 540 | 5/47 |
| Publication rate | 0.68 posts/day | 0.39 / day | onclinic.ru · 1.89 / day | 8/26 |
| Dzen VR (median) | 6.03% | 0.52% | g-mc.ru · 25.47% | 4/24 |
| Dzen ER (median) | 0.01% | 0.07% | emsclinic.ru · 0.78% | 9/9 |
| IR (by views) | 0.56% | 1.72% | kdc.clinic · 200.00% | 11/14 |
| LR (by views) | 0.49% | 1.41% | kdc.clinic · 200.00% | 12/14 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 26 | 17 | rakhimkulova.com · 4 998 | 13/31 |
| Rutube videos | 388 | 116 | welding-zone.ru · 775 | 5/32 |