planetavoda.ru — comparison by category
Benchmark scope: Окна. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 98 | 30% |
| VK Video | No | 3 | 1% |
| Telegram | No | 41 | 13% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 7 | 2% |
| Dzen | No | 12 | 4% |
| RUTUBE | Yes | 18 | 6% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Dzen
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 369 | 547 | grace-california.ru · 28 461 | 19/94 |
| Publication rate | 1.29 posts/day | 0.29 / day | planetavoda.ru · 1.29 / day | 1/39 |
| IR (by views) | 3.58% | 1.77% | stroygarant2.ru · 21.02% | 10/30 |
| LR (by views) | 3.33% | 1.56% | stroygarant2.ru · 19.00% | 10/29 |
| Total VK video views | 2 149 | 627 | oknakg.ru · 19 240 | 5/21 |
| Total VK video comments | 5 | 8 | zavod-spb.ru · 122 | 4/4 |
RUTUBE
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 29 | 11 | exprof.pro · 361 | 6/14 |
| Rutube videos | 101 | 51 | okna.mahaon124.ru · 522 | 6/19 |
| Total views | 6 | 10 | raluma.ru · 27 | 3/4 |
| Publication rate | 1 video/day | 1.00 / day | exprof.pro · 4.00 / day | 3/4 |
| VR (median) | 20.69% | 38.47% | mizantin.com · 250.00% | 3/4 |