pochtabank.ru — comparison by category
Benchmark scope: Кредитование и займы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 23 | 16% |
| Telegram | Yes | 12 | 8% |
| Odnoklassniki | Yes | 0 | 0% |
| YouTube | Yes | 1 | 1% |
| Dzen | Yes | 2 | 1% |
| RUTUBE | No | 1 | 1% |
| Google Play | No | 1 | 1% |
| App Store | No | 1 | 1% |
| RuStore | No | 1 | 1% |
Common gaps: RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 159 854 | 1 412 | pochtabank.ru · 159 854 | 1/21 |
| Publication rate | 0.5 posts/day | 0.29 / day | vsedengi.org · 0.71 / day | 3/13 |
| IR (by views) | 0.86% | 2.48% | scomfort.su · 15.09% | 11/13 |
| LR (by views) | 0.49% | 1.98% | scomfort.su · 15.09% | 12/13 |
| Total VK video views | 2 220 | 163 | pochtabank.ru · 2 220 | 1/5 |
| Total VK video comments | 67 | 4 | pochtabank.ru · 67 | 1/3 |
Telegram
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 125 000 | 560 | pochtabank.ru · 125 000 | 1/12 |
| Publication rate | 0.64 posts/day | 0.50 / day | pik-comfort.ru · 0.95 / day | 3/11 |
| TG VR (median) | 21.36% | 36.67% | comfortel.pro · 76.23% | 8/11 |
| IR (by views) | 0.62% | 3.42% | comfortel.pro · 6.22% | 2/2 |
| TG median views | 26 700 | 247 | pochtabank.ru · 26 700 | 1/11 |
| Telegram positive reactions share | 97.43% | 99.25% | avcomfort.ru · 100.00% | 7/11 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 14 345 | 755 | pochtabank.ru · 14 345 | 1/3 |