pro100kolesa.ru — comparison by category
Benchmark scope: Косметика и бьюти-ритейл. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 408 | 53% |
| VK Video | No | 2 | 0% |
| Telegram | No | 221 | 29% |
| Odnoklassniki | No | 15 | 2% |
| YouTube | No | 15 | 2% |
| Dzen | No | 86 | 11% |
| RUTUBE | Yes | 50 | 6% |
| Google Play | No | 17 | 2% |
| App Store | No | 10 | 1% |
| RuStore | No | 8 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 7 312 | 2 445 | monro24.ru · 893 673 | 123/400 |
| Publication rate | 0.04 posts/day | 0.36 / day | m.citystarwear.com · 6.00 / day | 237/245 |
RUTUBE
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 130 | 12 | xn--80afdp5b4b.xn--p1ai · 1 569 | 12/45 |
| Rutube videos | 243 | 104 | basslev.ru · 8 787 | 15/51 |
| Total views | 325 | 30 | pro100kolesa.ru · 325 | 1/12 |
| Publication rate | 1 video/day | 1.00 / day | basslev.ru · 21.78 / day | 10/12 |
| VR (median) | 250.00% | 33.33% | pro100kolesa.ru · 250.00% | 1/11 |
| Like rate (median) | 1.23% | 7.28% | mavery.ru · 82.14% | 6/6 |