rksslate.ru — comparison by category
Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 193 | 33% |
| VK Video | No | 2 | 0% |
| Telegram | No | 95 | 16% |
| Odnoklassniki | No | 13 | 2% |
| YouTube | No | 13 | 2% |
| Dzen | Yes | 39 | 7% |
| RUTUBE | Yes | 35 | 6% |
| Google Play | No | 9 | 2% |
| App Store | No | 5 | 1% |
| RuStore | No | 5 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 041 | 651 | new.claustrophobia.com · 60 035 | 76/186 |
Dzen
1 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 16 | 189 | moscow.petrovich.ru · 15 197 | 30/39 |
| Publication rate | 0.18 posts/day | 0.36 / day | braersnab.ru · 0.93 / day | 18/21 |
| Dzen VR (median) | 6.25% | 4.54% | stroy-resurs.ru · 33.33% | 8/18 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 4 | 7 | grandline.ru · 1 095 | 26/32 |
| Rutube videos | 17 | 62 | grandline.ru · 633 | 26/35 |