rosestar.ru — comparison by category

Brand Overview

Benchmark scope: Маркетплейсы. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 951

Metrics ready for comparison 15

Platforms with data 5

Rank by platform count 12/952

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	438	46%
VK Video	No	5	1%
Telegram	Yes	238	25%
Odnoklassniki	Yes	27	3%
YouTube	Yes	27	3%
Dzen	Yes	83	9%
RUTUBE	No	69	7%
Google Play	No	33	3%
App Store	No	30	3%
RuStore	No	6	1%
AppGallery	No	5	1%

Common gaps: VK Video , RUTUBE , Google Play , App Store , RuStore , AppGallery

3 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	4 044	2 250	khl.ru · 2 026 592	167/423
Publication rate	0.11 posts/day	0.43 / day	razborkin.ru · 71.43 / day	214/239
IR (by views)	3.54%	1.91%	naimix.ru · 161.67%	64/224
LR (by views)	2.20%	1.50%	biliard-expert.ru · 50.31%	88/222

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	4 120	532	donatov.net · 574 000	43/230
Publication rate	0.14 posts/day	0.78 / day	khl.ru · 53.51 / day	166/169
TG VR (median)	0.73%	27.08%	extender24.ru · 122.70%	169/169
TG median views	30	226	khl.ru · 62 366	162/169
Telegram positive reactions share	100.00%	95.65%	arctland.moscow · 100.00%	41/155

0 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
OK posts (period)	2	11	tentorium.ru · 41	24/27
OK likes (period)	2	15	tentorium.ru · 427	17/18

0 of 3 above median Platform page

Metric	Current	Median	Leader	Rank
YT subs	142	867	magazin-velotrenazherov.ru · 126 000 000	18/25
Videos	90	100	famiry.ru · 1 846	14/23
Total views	61 323	212 966	reddragon-spb.ru · 6 099 035	17/23

0 of 1 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	50	321	cvetok.shop · 249 078	65/83