salon-shop-rf.ru — comparison by category
Benchmark scope: Косметология. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 47% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 30 | 27% |
| YouTube | No | 2 | 2% |
| Dzen | No | 8 | 7% |
| RUTUBE | No | 4 | 4% |
| Google Play | No | 1 | 1% |
| App Store | No | 1 | 1% |
Common gaps: VK Video , YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 19 531 | 1 029 | xn--80afeea2aefyd5b.xn--p1ai · 83 928 | 4/49 |
| Publication rate | 0.57 posts/day | 0.41 / day | eldermafill.ru · 2.21 / day | 12/34 |
| IR (by views) | 2.37% | 1.51% | beauty-medicine.ru · 25.32% | 12/30 |
| LR (by views) | 0.93% | 1.18% | beauty-medicine.ru · 25.21% | 18/30 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 940 | 334 | eldermafill.ru · 7 670 | 3/31 |
| Publication rate | 1.79 posts/day | 0.54 / day | eldermafill.ru · 4.24 / day | 2/24 |
| TG VR (median) | 16.09% | 42.61% | laserlove.ru · 87.29% | 22/24 |
| TG median views | 634 | 193 | mesopharm.ru · 1 260 | 4/24 |
| Telegram positive reactions share | 98.39% | 98.39% | center-ok24.ru · 100.00% | 11/21 |