shelter.ru — comparison by category
Benchmark scope: Корпоративный софт и автоматизация. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 79 | 55% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 62 | 43% |
| Odnoklassniki | No | 4 | 3% |
| YouTube | No | 3 | 2% |
| Dzen | No | 19 | 13% |
| RUTUBE | Yes | 21 | 15% |
| Google Play | No | 12 | 8% |
| App Store | No | 9 | 6% |
| RuStore | No | 7 | 5% |
| AppGallery | No | 5 | 3% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 555 | 1 008 | okko.sport · 610 404 | 47/74 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 100 | 1 065 | okko.sport · 153 000 | 31/62 |
| Publication rate | 0.29 posts/day | 0.67 / day | okko.sport · 18.00 / day | 45/51 |
| TG VR (median) | 14.91% | 26.74% | giden.ru · 150.00% | 40/51 |
| TG median views | 164 | 266 | okko.sport · 12 550 | 36/51 |
| Telegram positive reactions share | 90.24% | 94.87% | apk-college.ru · 100.00% | 29/47 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 13 | 42 | okko.sport · 24 345 | 17/21 |
| Rutube videos | 117 | 132 | selsup.ru · 639 | 12/22 |