shop.hotpoint.ru — brand overview

shop.hotpoint.ru. Comparable platforms: 5 of 7.

Analysis type: by brand Period: last 28 days Updated: 24.03.2026 10:03 Электроника и бытовая техника
Platforms with data 7
Official links 7
Brands in category 261
Metrics ready for comparison 24

Position in category

By category By category

Strongest signals

Platform Metric Value Rank
YouTube Total views 5 584 146 1/5
YouTube YT subs 14 400 1/5
VK VK subscribers 31 599 9/93

Needs attention

Platform Metric Value Status
Telegram TG VR (median) 4.73% Below median
RUTUBE Publication rate 0.19 videos/day Below median
RUTUBE Total views 28 Below median

Platforms and metrics

VK

5 of 6 above median Metrics available

vk.com/hotpoint_rus

VK subscribers
31 599
Publication rate
0.89 posts/day
IR (by views)
3.66%
LR (by views)
3.59%
Total VK video views
25 189
Total VK video comments
8

Odnoklassniki

2 of 3 above median Metrics available

ok.ru/hotpoint

OK posts (period)
23
OK likes (period)
55
OK comments (period)
5

RUTUBE

3 of 5 above median Metrics available

rutube.ru/channel/39886074

Rutube subs
14
Rutube videos
121
Total views
28
Publication rate
0.19 videos/day
VR (median)
50.00%

Telegram

4 of 5 above median Metrics available

t.me/hotpoint_rus

TG subs
12 000
Publication rate
1.31 posts/day
TG VR (median)
4.73%
TG median views
568
Telegram positive reactions share
99.63%

YouTube

2 metrics are leading Metrics available

youtube.com/@HotpointRussia

YT subs
14 400
Videos
251
Total views
5 584 146
Publication rate
0.25 videos/day
VR (median)
0.07%
Comment rate (median)
9.55%
Next step

Compare Telegram with a competitor

TG VR (median) on Telegram needs attention right now. Comparing with technopark.ru will show whether this is a local dip or a market gap.

Below median

Why this tip: Telegram, TG VR (median), Below median, current value 4.73%.