slurm.io — comparison by category
Benchmark scope: Онлайн-образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 417 | 65% |
| VK Video | Yes | 6 | 1% |
| Telegram | Yes | 289 | 45% |
| Odnoklassniki | No | 19 | 3% |
| YouTube | No | 29 | 4% |
| Dzen | Yes | 63 | 10% |
| RUTUBE | Yes | 42 | 7% |
| Threads | No | 1 | 0% |
| Google Play | No | 19 | 3% |
| App Store | No | 19 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 3 | 0% |
Common gaps: Odnoklassniki , YouTube , Threads , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 306 | 2 095 | skillbox.com · 428 653 | 181/378 |
| Publication rate | 0.61 posts/day | 0.43 / day | yudaevschool.ru · 11.50 / day | 108/277 |
| IR (by views) | 0.51% | 2.26% | neyrons.com · 95.07% | 240/258 |
| LR (by views) | 0.34% | 1.88% | neyrons.com · 71.15% | 244/254 |
| Total VK video views | 1 359 | 1 272 | the-chef.ru · 3 355 644 | 95/195 |
VK Video
3 of 5 above median
Platform page
vkvideo.ru/video-59405817_456240090
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 306 | 15 411 | skillbox.com · 428 653 | 4/6 |
| VK videos | 4 | 4 | woltakids.ru · 6 | 3/5 |
| Total VK video views | 1 359 | 1 225 | skillbox.com · 35 090 | 2/5 |
| VK video post frequency | 0.22 videos/day | 0.25 / day | products.playstand.ru · 1.00 / day | 5/5 |
| VK video VR (median) | 5.05% | 4.09% | woltakids.ru · 43.03% | 2/5 |
Dzen
0 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 311 | 740 | skillbox.ru · 114 769 | 44/62 |
| Publication rate | 0.32 posts/day | 0.39 / day | nutrien-medical.com · 1.61 / day | 20/33 |
| Dzen VR (median) | 0.48% | 0.76% | schoolforfriends.ru · 60.00% | 21/32 |
RUTUBE
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 436 | 32 | kolomejko.ru · 5 096 | 9/43 |
| Rutube videos | 907 | 123 | kolomejko.ru · 1 594 | 6/43 |
| Total views | 42 | 33 | prosv.ru · 814 | 10/21 |
| Publication rate | 1 video/day | 0.38 / day | ranepa.ru · 1.11 / day | 8/21 |
| VR (median) | 9.63% | 25.30% | woltakids.ru · 366.67% | 16/21 |
| Like rate (median) | 4.76% | 3.34% | ayna-spb.ru · 10.57% | 3/6 |