smart174.ru — brand overview

smart174.ru. Comparable platforms: 4 of 5.

Analysis type: by brand Period: last 28 days Updated: 25.03.2026 17:08 Продуктовый ритейл и доставка
Platforms with data 5
Official links 6
Brands in category 15
Metrics ready for comparison 23

Position in category

By category Open benchmarks

Strongest signals

Platform Metric Value Rank
Dzen Dzen ER (median) 0.11% 1/3
Dzen Dzen VR (median) 10.29% 1/6
RUTUBE Publication rate 1 video/day 1/2

Needs attention

Platform Metric Value Status
Dzen IR (by views) 0.75% Below median
Dzen LR (by views) 0.68% Below median
RUTUBE Rutube subs 4 Below median

Platforms and metrics

VK

4 of 6 above median Metrics available

vk.com/jinnbelochka

VK subscribers
72 871
Publication rate
0.32 posts/day
IR (by views)
1.89%
LR (by views)
1.66%
Total VK video views
39 914
Total VK video comments
2

Dzen

2 metrics are leading Metrics available

dzen.ru/jinnbelochka

Dzen subs
6 659
Publication rate
0.29 posts/day
Dzen VR (median)
10.29%
IR (by views)
0.75%
Dzen ER (median)
0.11%
LR (by views)
0.68%

RUTUBE

2 metrics are leading Metrics available

rutube.ru/channel/66599319

Rutube subs
4
Rutube videos
164
Total views
2
Publication rate
1 video/day
VR (median)
50.00%

Telegram

5 of 6 above median Metrics available

t.me/djinn_belka

TG subs
19 300
Publication rate
1.33 posts/day
TG VR (median)
20.83%
IR (by views)
6.54%
TG median views
4 020
Telegram positive reactions share
87.38%
Next step

Compare Dzen with a competitor

IR (by views) on Dzen needs attention right now. Comparing with icdmc.ru will show whether this is a local dip or a market gap.

Below median

Why this tip: Dzen, IR (by views), Below median, current value 0.75%.