strana-domov.ru — comparison by category
Benchmark scope: Стройка и ремонт. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 154 | 30% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 67 | 13% |
| Odnoklassniki | No | 7 | 1% |
| YouTube | No | 6 | 1% |
| Dzen | No | 27 | 5% |
| RUTUBE | No | 22 | 4% |
| Google Play | No | 4 | 1% |
| App Store | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 110 | 570 | vetonit.com · 43 289 | 43/150 |
| Publication rate | 0.36 posts/day | 0.29 / day | smagresta.ru · 2.86 / day | 29/71 |
| IR (by views) | 3.70% | 2.00% | remtekh-sp.ru · 23.08% | 15/56 |
| LR (by views) | 3.22% | 1.88% | remtekh-sp.ru · 21.54% | 17/53 |
| Total VK video views | 218 | 1 068 | cheapollo.ru · 412 887 | 35/50 |
| Total VK video comments | 1 | 4 | xn--40-jlce8aam9a6b2b.xn--p1ai · 225 | 18/18 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 172 | 228 | izburg.ru · 9 290 | 42/68 |
| Publication rate | 0.5 posts/day | 0.56 / day | keramzit-serpuhov.ru · 6.19 / day | 31/50 |
| TG VR (median) | 64.53% | 43.19% | remont-pushkino.org · 295.45% | 13/50 |
| TG median views | 111 | 133 | mavis.ru · 1 510 | 31/50 |
| Telegram positive reactions share | 82.28% | 100.00% | aistgroupsochi.ru · 100.00% | 46/47 |