stranaexpress.ru — comparison by category

Brand Overview

Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.

Brands in category 357
Metrics ready for comparison 14
Platforms with data 4
Rank by platform count 26/358

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 135 38%
Telegram Yes 90 25%
Odnoklassniki No 19 5%
YouTube Yes 4 1%
Dzen Yes 32 9%
RUTUBE No 14 4%
Google Play No 20 6%
App Store No 13 4%
RuStore No 20 6%
AppGallery No 15 4%

Common gaps: Odnoklassniki , RUTUBE , Google Play , App Store , RuStore , AppGallery

Metric comparison by platform

VK

3 of 5 above median Platform page

vk.com/koronamkk

Metric Current Median Leader Rank
VK subscribers 1 266 1 853 sberbank.ru · 3 319 526 66/118
Publication rate 0.39 posts/day 0.39 / day tarocards.ru · 2.71 / day 38/76
IR (by views) 1.54% 1.43% faktoria-print.ru · 45.78% 33/72
LR (by views) 1.39% 1.16% faktoria-print.ru · 45.78% 32/70
Total VK video views 288 4 036 sberbank.ru · 2 061 735 37/44

Telegram

2 of 5 above median Platform page

t.me/koronamkk

Metric Current Median Leader Rank
TG subs 1 070 1 290 vtb.ru · 458 000 43/81
Publication rate 0.41 posts/day 0.76 / day genevan.ru · 11.00 / day 54/64
TG VR (median) 46.64% 27.10% cartelye.ru · 136.97% 11/64
TG median views 499 644 vtb.ru · 163 000 34/64
Telegram positive reactions share 98.84% 92.49% beregsol.ru · 100.00% 16/59