tehnopar.ru — comparison by category
Benchmark scope: Стройка и ремонт. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 154 | 30% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 67 | 13% |
| Odnoklassniki | No | 7 | 1% |
| YouTube | Yes | 5 | 1% |
| Dzen | Yes | 26 | 5% |
| RUTUBE | Yes | 21 | 4% |
| Google Play | No | 4 | 1% |
| App Store | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , Google Play , App Store
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 241 | 570 | vetonit.com · 43 289 | 94/150 |
| Publication rate | 0.25 posts/day | 0.29 / day | smagresta.ru · 2.86 / day | 39/71 |
| IR (by views) | 2.19% | 2.00% | remtekh-sp.ru · 23.08% | 26/56 |
| LR (by views) | 1.99% | 1.88% | remtekh-sp.ru · 21.54% | 25/53 |
| Total VK video views | 15 | 1 068 | cheapollo.ru · 412 887 | 45/50 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 88 | 228 | izburg.ru · 9 290 | 54/68 |
| Publication rate | 0.33 posts/day | 0.56 / day | keramzit-serpuhov.ru · 6.19 / day | 42/50 |
| TG VR (median) | 51.14% | 43.19% | remont-pushkino.org · 295.45% | 22/50 |
| TG median views | 45 | 133 | mavis.ru · 1 510 | 43/50 |
| Telegram positive reactions share | 90.91% | 100.00% | aistgroupsochi.ru · 100.00% | 39/47 |
YouTube
4 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 647 | 164 | tehnopar.ru · 647 | 1/4 |
| Videos | 190 | 102 | tehnopar.ru · 190 | 1/4 |
| Total views | 1 039 856 | 79 242 | tehnopar.ru · 1 039 856 | 1/4 |
| VR (median) | 2.94% | 2.44% | tehnopar.ru · 2.94% | 1/2 |
Dzen
0 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 40 | 146 | izburg.ru · 5 123 | 21/27 |
| Publication rate | 0.21 posts/day | 0.25 / day | keramzit-serpuhov.ru · 1.36 / day | 7/11 |
| Dzen VR (median) | 6.25% | 8.27% | essp.ru · 70.67% | 7/10 |
RUTUBE
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 24 | 19 | anapainvestroy.ru · 367 | 5/19 |
| Rutube videos | 96 | 94 | anapainvestroy.ru · 1 043 | 10/22 |
| Total views | 34 | 32 | anapainvestroy.ru · 493 | 4/8 |
| Publication rate | 0.22 videos/day | 0.28 / day | bmservice24.ru · 1.00 / day | 6/8 |
| VR (median) | 33.33% | 76.32% | vertex-awp.ru · 7400.00% | 6/9 |