thai-traditions.ru — comparison by category
Benchmark scope: Косметика и бьюти-ритейл. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 408 | 53% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 220 | 28% |
| Odnoklassniki | No | 15 | 2% |
| YouTube | No | 15 | 2% |
| Dzen | Yes | 85 | 11% |
| RUTUBE | No | 51 | 7% |
| Google Play | No | 17 | 2% |
| App Store | No | 10 | 1% |
| RuStore | No | 8 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 722 | 2 445 | monro24.ru · 893 673 | 167/400 |
| Publication rate | 0.89 posts/day | 0.36 / day | m.citystarwear.com · 6.00 / day | 46/245 |
| IR (by views) | 0.72% | 2.20% | keune.ru · 60.85% | 187/222 |
| LR (by views) | 0.58% | 1.82% | keune.ru · 57.32% | 182/217 |
| Total VK video views | 12 866 | 2 097 | monro24.ru · 3 136 781 | 39/149 |
| Total VK video comments | 1 | 4 | siberina.ru · 29 286 | 74/76 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 734 | 661 | wildberries.ru · 541 000 | 102/216 |
| Publication rate | 1.03 posts/day | 0.81 / day | milfey-shop.ru · 8.91 / day | 63/179 |
| TG VR (median) | 23.43% | 24.49% | ss78.ru · 133.33% | 94/177 |
| TG median views | 172 | 258 | wildberries.ru · 45 700 | 103/177 |
| Telegram positive reactions share | 100.00% | 98.31% | alcaplast.shop · 100.00% | 69/173 |
Dzen
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 411 | 245 | xn--h1ahahaok.xn--p1ai · 34 432 | 37/85 |
| Publication rate | 0.96 posts/day | 0.29 / day | siberina.ru · 4.96 / day | 4/35 |
| Dzen VR (median) | 2.78% | 1.44% | jkeratin.ru · 90.19% | 11/29 |
| IR (by views) | 0.03% | 3.20% | gbcvet.ru · 60.00% | 24/24 |
| LR (by views) | 0.03% | 3.23% | gbcvet.ru · 60.00% | 23/23 |