umc.market — comparison by category
Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 193 | 33% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 94 | 16% |
| Odnoklassniki | No | 13 | 2% |
| YouTube | No | 12 | 2% |
| Dzen | No | 40 | 7% |
| RUTUBE | Yes | 35 | 6% |
| Google Play | No | 9 | 2% |
| App Store | No | 5 | 1% |
| RuStore | No | 5 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
0 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 623 | 651 | new.claustrophobia.com · 60 035 | 97/186 |
| Publication rate | 0.07 posts/day | 0.25 / day | ekaterinburg.yobidoyobi.ru · 2.14 / day | 79/91 |
| IR (by views) | 1.56% | 2.46% | lucido.eu · 64.26% | 54/78 |
| LR (by views) | 1.56% | 2.33% | lucido.eu · 64.15% | 52/76 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 69 | 250 | ekaterinburg.yobidoyobi.ru · 77 300 | 71/94 |
| Publication rate | 0.15 posts/day | 0.72 / day | yobidoyobi.ru · 2.96 / day | 64/64 |
| TG VR (median) | 95.65% | 41.23% | acril.pro · 362.44% | 4/64 |
| IR (by views) | 9.09% | 2.83% | umc.market · 9.09% | 1/6 |
| TG median views | 66 | 196 | irkutsk.yobidoyobi.ru · 4 805 | 49/64 |
| Telegram positive reactions share | 100.00% | 100.00% | acril.pro · 100.00% | 26/59 |
RUTUBE
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube videos | 13 | 62 | grandline.ru · 633 | 29/35 |