universalfit.ru — comparison by category
Benchmark scope: Фитнес. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 51% |
| VK Video | No | 2 | 3% |
| Telegram | No | 28 | 37% |
| YouTube | No | 3 | 4% |
| Dzen | No | 4 | 5% |
| RUTUBE | No | 3 | 4% |
| Google Play | No | 8 | 11% |
| App Store | No | 17 | 22% |
| RuStore | No | 8 | 11% |
| AppGallery | No | 1 | 1% |
Common gaps: VK Video , Telegram , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 942 | 2 994 | msk.alexfitness.ru · 262 497 | 27/38 |
| Publication rate | 0.43 posts/day | 0.62 / day | ddxfitness.ru · 2.39 / day | 20/28 |
| IR (by views) | 3.30% | 1.90% | vitaclub.ru · 7.48% | 4/27 |
| LR (by views) | 3.06% | 1.20% | vitaclub.ru · 7.48% | 2/26 |
| Total VK video views | 698 | 4 360 | ddxfitness.ru · 656 853 | 18/22 |
| Total VK video comments | 2 | 3 | ddxfitness.ru · 175 | 12/15 |