uztpa.ru — comparison by category
Benchmark scope: Профессиональные услуги для бизнеса. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 237 | 40% |
| VK Video | No | 4 | 1% |
| Telegram | Yes | 145 | 24% |
| Odnoklassniki | No | 13 | 2% |
| YouTube | No | 9 | 2% |
| Dzen | Yes | 56 | 9% |
| RUTUBE | Yes | 47 | 8% |
| Google Play | No | 9 | 2% |
| App Store | No | 6 | 1% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 109 | 420 | kommersant.ru · 575 726 | 159/223 |
| Publication rate | 0.14 posts/day | 0.29 / day | kommersant.ru · 50.57 / day | 82/111 |
| IR (by views) | 4.51% | 2.14% | russian.works · 57.10% | 25/86 |
| LR (by views) | 3.47% | 2.13% | russian.works · 53.59% | 28/82 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 74 | 335 | diseased.ru · 306 000 | 120/137 |
| Publication rate | 0.12 posts/day | 0.67 / day | kommersant.ru · 20.00 / day | 108/109 |
| TG VR (median) | 13.51% | 35.35% | trinitygroup.ru · 571.86% | 85/109 |
| TG median views | 10 | 168 | spb.sutochno.ru · 37 614 | 107/109 |
| Telegram positive reactions share | 100.00% | 95.83% | 7flowers.ru · 100.00% | 37/101 |
Dzen
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 734 | 134 | kommersant.ru · 495 052 | 12/56 |
| Publication rate | 0.54 posts/day | 0.21 / day | lt.garant.ru · 7.11 / day | 6/28 |
| Dzen VR (median) | 1.57% | 1.59% | altesa.ru · 1131.50% | 12/21 |
| Dzen ER (median) | 0.14% | 0.17% | nta-prom.ru · 3.66% | 6/9 |
| IR (by views) | 8.71% | 3.00% | nta-prom.ru · 200.00% | 5/14 |
| LR (by views) | 6.64% | 2.35% | nta-prom.ru · 200.00% | 4/14 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 2 | 11 | kommersant.ru · 8 625 | 38/41 |
| Rutube videos | 52 | 66 | kommersant.ru · 2 284 | 30/48 |