vektor-grupp.ru — comparison by category
Benchmark scope: Корпоративный софт и автоматизация. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 79 | 55% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 62 | 43% |
| Odnoklassniki | No | 4 | 3% |
| YouTube | No | 3 | 2% |
| Dzen | Yes | 18 | 13% |
| RUTUBE | No | 22 | 15% |
| Google Play | No | 12 | 8% |
| App Store | No | 9 | 6% |
| RuStore | No | 7 | 5% |
| AppGallery | No | 5 | 3% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 461 | 1 008 | okko.sport · 610 404 | 51/74 |
| Publication rate | 0.75 posts/day | 0.39 / day | okko.sport · 19.93 / day | 11/52 |
| IR (by views) | 2.64% | 1.63% | tweld.ru · 10.84% | 16/45 |
| LR (by views) | 2.05% | 1.38% | tweld.ru · 10.24% | 16/45 |
| Total VK video views | 10 053 | 841 | systeme.ru · 80 147 | 8/27 |
| Total VK video comments | 1 | 35 | plus.yandex.ru · 51 972 | 7/7 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 327 | 1 065 | okko.sport · 153 000 | 44/62 |
| Publication rate | 2.46 posts/day | 0.67 / day | okko.sport · 18.00 / day | 5/51 |
| TG VR (median) | 28.44% | 26.74% | giden.ru · 150.00% | 23/51 |
| TG median views | 93 | 266 | okko.sport · 12 550 | 41/51 |
| Telegram positive reactions share | 100.00% | 94.87% | apk-college.ru · 100.00% | 19/47 |
Dzen
1 of 1 above median
Platform page
zen.yandex.ru/id/615d786c7f6e544061462297
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 226 | 105 | olimpoks.ru · 5 884 | 9/19 |