vkplay.ru — comparison by category
Benchmark scope: Не классифицировано. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 26 | 21% |
| Telegram | Yes | 18 | 15% |
| Odnoklassniki | No | 9 | 7% |
| YouTube | No | 13 | 11% |
| Dzen | Yes | 7 | 6% |
| RUTUBE | No | 5 | 4% |
| Google Play | No | 10 | 8% |
| App Store | No | 6 | 5% |
| RuStore | No | 6 | 5% |
| AppGallery | No | 3 | 2% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 7 260 | 2 450 | flowwow.com · 110 000 | 5/15 |
| Publication rate | 12 posts/day | 1.32 / day | vkplay.ru · 12.00 / day | 1/13 |
| TG VR (median) | 6.28% | 20.19% | lazurit.com · 50.90% | 12/13 |
| IR (by views) | 2.17% | 2.50% | web-zaim.ru · 8.64% | 8/13 |
| TG median views | 456 | 772 | lazurit.com · 6 515 | 8/13 |
| Telegram positive reactions share | 44.35% | 91.47% | supl.biz · 100.00% | 13/13 |
Dzen
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 82 322 | 6 222 | vkplay.ru · 82 322 | 1/6 |
| Publication rate | 1.36 posts/day | 0.68 / day | vkplay.ru · 1.36 / day | 1/3 |
| Dzen VR (median) | 0.05% | 0.05% | flowwow.com · 0.31% | 3/3 |
| IR (by views) | 4.64% | 4.64% | puzzlebrain.ru · 7.69% | 2/3 |
| LR (by views) | 2.88% | 2.88% | puzzlebrain.ru · 7.69% | 2/3 |