vmmt.ru — comparison by category
Benchmark scope: Продукты питания. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 58 | 59% |
| Telegram | No | 32 | 32% |
| Odnoklassniki | Yes | 2 | 2% |
| YouTube | No | 1 | 1% |
| Dzen | Yes | 6 | 6% |
| RUTUBE | Yes | 1 | 1% |
| Google Play | No | 2 | 2% |
| App Store | No | 1 | 1% |
| AppGallery | No | 2 | 2% |
Common gaps: Telegram , YouTube , Google Play , App Store , AppGallery
Metric comparison by platform
VK
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 238 | 756 | fermerskoe-myaso.ru · 152 931 | 24/58 |
| Publication rate | 0.14 posts/day | 0.29 / day | fermerskoe-myaso.ru · 1.54 / day | 21/30 |
| IR (by views) | 4.94% | 2.27% | steakhome.ru · 22.22% | 6/26 |
| LR (by views) | 4.63% | 2.07% | steakhome.ru · 11.11% | 6/24 |
Odnoklassniki
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 1 | 2 | pirogov-dvorik.ru · 2 | 3/3 |
Dzen
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 7 | 13 | seafood-shop.ru · 2 478 | 5/7 |
RUTUBE
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 2 | 2 | sibifood.ru · 3 | 2/2 |
| Rutube videos | 23 | 34 | sibifood.ru · 44 | 2/2 |