zont-online.ru — comparison by category

Brand Overview

Benchmark scope: Медиа и новости. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 184

Metrics ready for comparison 18

Platforms with data 7

Rank by platform count 1/185

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	64	35%
Telegram	Yes	33	18%
Odnoklassniki	No	5	3%
YouTube	No	2	1%
Dzen	Yes	6	3%
RUTUBE	Yes	6	3%
Google Play	Yes	7	4%
App Store	Yes	5	3%
RuStore	No	3	2%
AppGallery	Yes	2	1%

Common gaps: Odnoklassniki , YouTube , RuStore

3 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	5 578	963	m.aliexpress.ru · 3 310 238	17/59
Publication rate	0.18 posts/day	0.34 / day	metronews.ru · 23.32 / day	17/28
IR (by views)	1.80%	1.71%	ahonline.ru · 36.90%	11/24
LR (by views)	1.02%	0.92%	ahonline.ru · 31.99%	12/24

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	9 510	517	v1.ru · 138 000	4/32
Publication rate	0.36 posts/day	0.58 / day	v1.ru · 15.00 / day	20/27
TG VR (median)	72.45%	34.58%	dev.2gis.ru · 122.45%	4/27
TG median views	6 890	197	m.aliexpress.ru · 13 969	4/27
Telegram positive reactions share	80.65%	94.87%	airmir.ru · 100.00%	20/23