divan.ru — brand overview

divan.ru. Comparable platforms: 2 of 5.

Analysis type: by brand Period: last 28 days Updated: 19.03.2026 10:47 Косметика и бьюти-ритейл
Platforms with data 5
Official links 5
Brands in category 774
Metrics ready for comparison 12

Position in category

By category By category

Strongest signals

Platform Metric Value Rank
Telegram TG subs 40 100 4/216
Telegram TG median views 2 720 5/177
VK Total VK video views 435 667 6/149

Needs attention

Platform Metric Value Status
Telegram TG VR (median) 6.78% Below median
VK IR (by views) 0.96% Below median
VK LR (by views) 0.93% Below median

Platforms and metrics

VK

4 of 6 above median Metrics available

vk.com/ilovedivan

VK subscribers
81 227
Publication rate
1.79 posts/day
IR (by views)
0.96%
LR (by views)
0.93%
Total VK video views
435 667
Total VK video comments
62

Telegram

3 of 6 above median Metrics available

t.me/officialdivanru

TG subs
40 100
Publication rate
3.26 posts/day
TG VR (median)
6.78%
IR (by views)
1.60%
TG median views
2 720
Telegram positive reactions share
92.58%

YouTube

Metrics available

youtube.com/channel/DivanRuLit

Publication rate
0.24 videos/day
VR (median)
8.82%
Like rate (median)
3.93%
Comment rate (median)
0.50%

Dzen

Metrics available

dzen.ru/divanru

Dzen subs
43 718
Publication rate
1.25 posts/day
Dzen VR (median)
0.44%
IR (by views)
3.98%
Dzen ER (median)
0.04%
LR (by views)
3.26%