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Comparison period

Same period: last 28 days
era-climata.ru: last 28 days shop.hotpoint.ru: last 28 days Snapshot era-climata.ru: 25.03.2026 23:56 Snapshot shop.hotpoint.ru: 24.03.2026 10:03
Headline era-climata.ru wins more metric duels
Wins: era-climata.ru 4
Wins: shop.hotpoint.ru 2
Metric duels 6

Cross-brand summary

Metric era-climata.ru shop.hotpoint.ru Winner
Platforms with data 2 6 shop.hotpoint.ru
Content platforms 2 6 shop.hotpoint.ru
App platforms 0 0 Tie
Median publishing rate 1.47 / day 0.57 / day era-climata.ru
Median relative reach 400.00% 4.73% era-climata.ru
Median engagement — 4.65% —
Best app rating — — —

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

era-climata.ru

Platform profile
Most active platform
RUTUBE — 1.47 videos/day
Strongest relative reach
RUTUBE — 400.00%
Largest audience
Dzen — 132 descriptive only
Platform Audience Activity Reach Engagement App rating
RUTUBE 1 1.47 videos/day 400.00% — —
Dzen 132 — — — —

shop.hotpoint.ru

Platform profile
Most active platform
Telegram — 1.31 posts/day
Strongest relative reach
RUTUBE — 50.00%
Strongest engagement
Telegram — 5.64%
Largest audience
VK — 31 599 descriptive only
Platform Audience Activity Reach Engagement App rating
Telegram 12 000 1.31 posts/day 4.73% 5.64% —
VK 31 599 0.89 posts/day — 3.66% —
YouTube 14 400 0.25 videos/day 0.07% — —
RUTUBE 14 0.19 videos/day 50.00% — —
Dzen 4 969 — — — —

Platform set

All shared platforms Shared: Site Shared: Dzen Shared: RUTUBE shop.hotpoint.ru Only: VK shop.hotpoint.ru Only: Telegram shop.hotpoint.ru Only: Odnoklassniki shop.hotpoint.ru Only: YouTube

RUTUBE

era-climata.ru leads 4:1
Comparison period: last 28 days on both sides
era-climata.ru Platform page shop.hotpoint.ru Platform page
Metric era-climata.ru shop.hotpoint.ru Winner
Rutube subs 1 14 shop.hotpoint.ru
Rutube videos 349 121 era-climata.ru
Total views 71 28 era-climata.ru
Publication rate 1.47 videos/day 0.19 videos/day era-climata.ru
VR (median) 400.00% 50.00% era-climata.ru