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Comparison period

Same period: last 28 days
era-climata.ru: last 28 days shop.hotpoint.ru: last 28 days Snapshot era-climata.ru: 25.03.2026 23:56 Snapshot shop.hotpoint.ru: 24.03.2026 10:03
Headline era-climata.ru wins more metric duels
Wins: era-climata.ru 4
Wins: shop.hotpoint.ru 2
Metric duels 6

Cross-brand summary

Metric era-climata.ru shop.hotpoint.ru Winner
Platforms with data 2 6 shop.hotpoint.ru
Content platforms 2 6 shop.hotpoint.ru
App platforms 0 0 Tie
Median publishing rate 1.47 / day 0.57 / day era-climata.ru
Median relative reach 400.00% 4.73% era-climata.ru
Median engagement 4.65%
Best app rating

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

era-climata.ru

Platform profile
Most active platform
RUTUBE — 1.47 videos/day
Strongest relative reach
RUTUBE — 400.00%
Largest audience
Dzen — 132 descriptive only
Platform Audience Activity Reach Engagement App rating
RUTUBE 1 1.47 videos/day 400.00%
Dzen 132

shop.hotpoint.ru

Platform profile
Most active platform
Telegram — 1.31 posts/day
Strongest relative reach
RUTUBE — 50.00%
Strongest engagement
Telegram — 5.64%
Largest audience
VK — 31 599 descriptive only
Platform Audience Activity Reach Engagement App rating
Telegram 12 000 1.31 posts/day 4.73% 5.64%
VK 31 599 0.89 posts/day 3.66%
YouTube 14 400 0.25 videos/day 0.07%
RUTUBE 14 0.19 videos/day 50.00%
Dzen 4 969

Platform set

RUTUBE

era-climata.ru leads 4:1
Comparison period: last 28 days on both sides
Metric era-climata.ru shop.hotpoint.ru Winner
Rutube subs 1 14 shop.hotpoint.ru
Rutube videos 349 121 era-climata.ru
Total views 71 28 era-climata.ru
Publication rate 1.47 videos/day 0.19 videos/day era-climata.ru
VR (median) 400.00% 50.00% era-climata.ru