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Comparison uses already saved brand and platform data. Billing stays in the Telegram bot.

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Comparison period

Same period: last 28 days
g-in.ru: last 28 days shop.hotpoint.ru: last 28 days Snapshot g-in.ru: 24.03.2026 01:09 Snapshot shop.hotpoint.ru: 24.03.2026 10:03
Headline shop.hotpoint.ru wins more metric duels
Wins: g-in.ru 0
Wins: shop.hotpoint.ru 2
Metric duels 2

Cross-brand summary

Metric g-in.ru shop.hotpoint.ru Winner
Platforms with data 2 6 shop.hotpoint.ru
Content platforms 2 6 shop.hotpoint.ru
App platforms 0 0 Tie
Median publishing rate — 0.57 / day —
Median relative reach — 4.73% —
Median engagement — 4.65% —
Best app rating — — —

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

g-in.ru

Platform profile
Largest audience
VK — 1 518 descriptive only
Platform Audience Activity Reach Engagement App rating
VK 1 518 — — — —
Dzen 25 — — — —

shop.hotpoint.ru

Platform profile
Most active platform
Telegram — 1.31 posts/day
Strongest relative reach
RUTUBE — 50.00%
Strongest engagement
Telegram — 5.64%
Largest audience
VK — 31 599 descriptive only
Platform Audience Activity Reach Engagement App rating
Telegram 12 000 1.31 posts/day 4.73% 5.64% —
VK 31 599 0.89 posts/day — 3.66% —
YouTube 14 400 0.25 videos/day 0.07% — —
RUTUBE 14 0.19 videos/day 50.00% — —
Dzen 4 969 — — — —

Platform set

All shared platforms Shared: Site Shared: VK Shared: YouTube Shared: Dzen shop.hotpoint.ru Only: Telegram shop.hotpoint.ru Only: Odnoklassniki shop.hotpoint.ru Only: RUTUBE

VK

shop.hotpoint.ru leads 1:0
Comparison period: last 28 days on both sides
g-in.ru Platform page shop.hotpoint.ru Platform page
Metric g-in.ru shop.hotpoint.ru Winner
VK subscribers 1 518 31 599 shop.hotpoint.ru
Publication rate — 0.89 posts/day —
IR (by views) — 3.66% —
LR (by views) — 3.59% —
Total VK video views — 25 189 —
Total VK video comments — 8 —

g-in.ru

No additional content signals are available for this side yet.

YouTube

Metrics are available only partially
Comparison period: last 28 days on both sides
g-in.ru Platform page shop.hotpoint.ru Platform page
Metric g-in.ru shop.hotpoint.ru Winner
For this platform, only presence can be compared so far.

g-in.ru

No additional content signals are available for this side yet.