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Comparison uses already saved brand and platform data. Billing stays in the Telegram bot.

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Comparison period

Same period: last 28 days
gruzchikimoscow.ru: last 28 days shop.hotpoint.ru: last 28 days Snapshot gruzchikimoscow.ru: 24.03.2026 03:45 Snapshot shop.hotpoint.ru: 24.03.2026 10:03
Headline shop.hotpoint.ru wins more metric duels
Wins: gruzchikimoscow.ru 1
Wins: shop.hotpoint.ru 6
Metric duels 7

Cross-brand summary

Metric gruzchikimoscow.ru shop.hotpoint.ru Winner
Platforms with data 2 6 shop.hotpoint.ru
Content platforms 2 6 shop.hotpoint.ru
App platforms 0 0 Tie
Median publishing rate 0.29 / day 0.57 / day shop.hotpoint.ru
Median relative reach — 4.73% —
Median engagement 1.51% 4.65% shop.hotpoint.ru
Best app rating — — —

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

gruzchikimoscow.ru

Platform profile
Most active platform
VK — 0.29 posts/day
Strongest engagement
VK — 1.51%
Largest audience
VK — 5 714 descriptive only
Platform Audience Activity Reach Engagement App rating
VK 5 714 0.29 posts/day — 1.51% —
RUTUBE 171 — — — —

shop.hotpoint.ru

Platform profile
Most active platform
Telegram — 1.31 posts/day
Strongest relative reach
RUTUBE — 50.00%
Strongest engagement
Telegram — 5.64%
Largest audience
VK — 31 599 descriptive only
Platform Audience Activity Reach Engagement App rating
Telegram 12 000 1.31 posts/day 4.73% 5.64% —
VK 31 599 0.89 posts/day — 3.66% —
YouTube 14 400 0.25 videos/day 0.07% — —
RUTUBE 14 0.19 videos/day 50.00% — —
Dzen 4 969 — — — —

Platform set

All shared platforms Shared: Site Shared: VK Shared: RUTUBE shop.hotpoint.ru Only: Telegram shop.hotpoint.ru Only: Odnoklassniki shop.hotpoint.ru Only: YouTube shop.hotpoint.ru Only: Dzen

VK

shop.hotpoint.ru leads 5:0
Comparison period: last 28 days on both sides
gruzchikimoscow.ru Platform page shop.hotpoint.ru Platform page
Metric gruzchikimoscow.ru shop.hotpoint.ru Winner
VK subscribers 5 714 31 599 shop.hotpoint.ru
Publication rate 0.29 posts/day 0.89 posts/day shop.hotpoint.ru
IR (by views) 1.51% 3.66% shop.hotpoint.ru
LR (by views) 1.36% 3.59% shop.hotpoint.ru
Total VK video views 7 894 25 189 shop.hotpoint.ru
Total VK video comments — 8 —

RUTUBE

Only platform presence can be compared for now.
Comparison period: last 28 days on both sides
gruzchikimoscow.ru Platform page shop.hotpoint.ru Platform page
Metric gruzchikimoscow.ru shop.hotpoint.ru Winner
Rutube subs 171 14 gruzchikimoscow.ru
Rutube videos 19 121 shop.hotpoint.ru
Total views — 28 —
Publication rate — 0.19 videos/day —
VR (median) — 50.00% —

gruzchikimoscow.ru

No additional content signals are available for this side yet.