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Comparison uses already saved brand and platform data. Billing stays in the Telegram bot.

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Comparison period

Same period: last 28 days
ita-group.ru: last 28 days shop.hotpoint.ru: last 28 days Snapshot ita-group.ru: 25.03.2026 18:31 Snapshot shop.hotpoint.ru: 24.03.2026 10:03
Headline shop.hotpoint.ru wins more metric duels
Wins: ita-group.ru 2
Wins: shop.hotpoint.ru 8
Metric duels 10

Cross-brand summary

Metric ita-group.ru shop.hotpoint.ru Winner
Platforms with data 3 6 shop.hotpoint.ru
Content platforms 3 6 shop.hotpoint.ru
App platforms 0 0 Tie
Median publishing rate 0.52 / day 0.57 / day shop.hotpoint.ru
Median relative reach 44.97% 4.73% ita-group.ru
Median engagement 0.42% 3.66% shop.hotpoint.ru
Best app rating — — —

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

ita-group.ru

Platform profile
Most active platform
Telegram — 0.97 posts/day
Strongest relative reach
Telegram — 44.97%
Strongest engagement
VK — 0.42%
Largest audience
VK — 7 183 descriptive only
Platform Audience Activity Reach Engagement App rating
VK 7 183 0.07 posts/day — 0.42% —
Telegram 189 0.97 posts/day 44.97% — —

shop.hotpoint.ru

Platform profile
Most active platform
Telegram — 1.31 posts/day
Strongest relative reach
RUTUBE — 50.00%
Strongest engagement
VK — 3.66%
Largest audience
VK — 31 599 descriptive only
Platform Audience Activity Reach Engagement App rating
VK 31 599 0.89 posts/day — 3.66% —
Telegram 12 000 1.31 posts/day 4.73% — —
YouTube 14 400 0.25 videos/day 0.07% — —
RUTUBE 14 0.19 videos/day 50.00% — —
Dzen 4 969 — — — —

Platform set

All shared platforms Shared: Site Shared: VK Shared: Telegram Shared: Odnoklassniki shop.hotpoint.ru Only: YouTube shop.hotpoint.ru Only: Dzen shop.hotpoint.ru Only: RUTUBE

VK

shop.hotpoint.ru leads 4:0
Comparison period: last 28 days on both sides
ita-group.ru Platform page shop.hotpoint.ru Platform page
Metric ita-group.ru shop.hotpoint.ru Winner
VK subscribers 7 183 31 599 shop.hotpoint.ru
Publication rate 0.07 posts/day 0.89 posts/day shop.hotpoint.ru
IR (by views) 0.42% 3.66% shop.hotpoint.ru
LR (by views) 0.42% 3.59% shop.hotpoint.ru
Total VK video views — 25 189 —
Total VK video comments — 8 —

ita-group.ru

No additional content signals are available for this side yet.

Telegram

shop.hotpoint.ru leads 3:2
Comparison period: last 28 days on both sides
ita-group.ru Platform page shop.hotpoint.ru Platform page
Metric ita-group.ru shop.hotpoint.ru Winner
TG subs 189 12 000 shop.hotpoint.ru
Publication rate 0.97 posts/day 1.31 posts/day shop.hotpoint.ru
TG VR (median) 44.97% 4.73% ita-group.ru
TG median views 85 568 shop.hotpoint.ru
Telegram positive reactions share 100.00% 99.63% ita-group.ru

Odnoklassniki

shop.hotpoint.ru leads 1:0
Comparison period: last 28 days on both sides
ita-group.ru Platform page shop.hotpoint.ru Platform page
Metric ita-group.ru shop.hotpoint.ru Winner
OK posts (period) 2 23 shop.hotpoint.ru
OK likes (period) — 55 —
OK comments (period) — 5 —

ita-group.ru

No additional content signals are available for this side yet.