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Comparison uses already saved brand and platform data. Billing stays in the Telegram bot.

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Comparison period

Same period: last 28 days
l-rus.ru: last 28 days shop.hotpoint.ru: last 28 days Snapshot l-rus.ru: 23.03.2026 20:11 Snapshot shop.hotpoint.ru: 24.03.2026 10:03
Headline shop.hotpoint.ru wins more metric duels
Wins: l-rus.ru 0
Wins: shop.hotpoint.ru 4
Metric duels 4

Cross-brand summary

Metric l-rus.ru shop.hotpoint.ru Winner
Platforms with data 3 6 shop.hotpoint.ru
Content platforms 3 6 shop.hotpoint.ru
App platforms 0 0 Tie
Median publishing rate — 0.57 / day —
Median relative reach — 4.73% —
Median engagement — 3.66% —
Best app rating — — —

Overall winners are calculated only from platform presence, publishing rate, relative reach, engagement, and app ratings. Followers, views, likes, and installs are not summed across different platforms.

l-rus.ru

Platform profile
Largest audience
Telegram — 73 descriptive only
Platform Audience Activity Reach Engagement App rating
VK 50 — — — —
Telegram 73 — — — —
RUTUBE 7 — — — —

shop.hotpoint.ru

Platform profile
Most active platform
Telegram — 1.31 posts/day
Strongest relative reach
RUTUBE — 50.00%
Strongest engagement
VK — 3.66%
Largest audience
VK — 31 599 descriptive only
Platform Audience Activity Reach Engagement App rating
VK 31 599 0.89 posts/day — 3.66% —
Telegram 12 000 1.31 posts/day 4.73% — —
YouTube 14 400 0.25 videos/day 0.07% — —
RUTUBE 14 0.19 videos/day 50.00% — —
Dzen 4 969 — — — —

Platform set

All shared platforms Shared: Site Shared: VK Shared: Telegram Shared: Odnoklassniki Shared: RUTUBE shop.hotpoint.ru Only: YouTube shop.hotpoint.ru Only: Dzen

VK

shop.hotpoint.ru leads 1:0
Comparison period: last 28 days on both sides
l-rus.ru Platform page shop.hotpoint.ru Platform page
Metric l-rus.ru shop.hotpoint.ru Winner
VK subscribers 50 31 599 shop.hotpoint.ru
Publication rate — 0.89 posts/day —
IR (by views) — 3.66% —
LR (by views) — 3.59% —
Total VK video views — 25 189 —
Total VK video comments — 8 —

l-rus.ru

No additional content signals are available for this side yet.

Telegram

shop.hotpoint.ru leads 1:0
Comparison period: last 28 days on both sides
l-rus.ru Platform page shop.hotpoint.ru Platform page
Metric l-rus.ru shop.hotpoint.ru Winner
TG subs 73 12 000 shop.hotpoint.ru
Publication rate — 1.31 posts/day —
TG VR (median) — 4.73% —
TG median views — 568 —
Telegram positive reactions share — 99.63% —

Odnoklassniki

Metrics are available only partially
Comparison period: last 28 days on both sides
l-rus.ru Platform page shop.hotpoint.ru Platform page
Metric l-rus.ru shop.hotpoint.ru Winner
For this platform, only presence can be compared so far.

l-rus.ru

No additional content signals are available for this side yet.

RUTUBE

shop.hotpoint.ru leads 2:0
Comparison period: last 28 days on both sides
l-rus.ru Platform page shop.hotpoint.ru Platform page
Metric l-rus.ru shop.hotpoint.ru Winner
Rutube subs 7 14 shop.hotpoint.ru
Rutube videos 85 121 shop.hotpoint.ru
Total views — 28 —
Publication rate — 0.19 videos/day —
VR (median) — 50.00% —

l-rus.ru

No additional content signals are available for this side yet.