3data.ru — comparison by category

Brand Overview

Benchmark scope: ИТ-инфраструктура и интеграция. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 368

Metrics ready for comparison 13

Platforms with data 4

Rank by platform count 8/369

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	119	32%
VK Video	No	2	1%
Telegram	Yes	77	21%
Odnoklassniki	No	9	2%
YouTube	Yes	12	3%
Dzen	Yes	36	10%
RUTUBE	No	15	4%
Google Play	No	9	2%
App Store	No	7	2%
RuStore	No	1	0%
AppGallery	No	1	0%

Common gaps: VK Video , Odnoklassniki , RUTUBE , Google Play , App Store , RuStore , AppGallery

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	700	1 780	re-store.ru · 381 940	76/111
Publication rate	0.14 posts/day	0.50 / day	svoefermerstvo.ru · 7.36 / day	65/73
IR (by views)	4.21%	1.50%	unibeauty.ru · 18.79%	12/68
LR (by views)	3.79%	1.30%	unibeauty.ru · 18.79%	13/68
Total VK video views	422	3 581	spb.istudio-shop.ru · 87 689	32/44

4 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	1 625	1 140	spb.istudio-shop.ru · 249 000	33/75
Publication rate	0.36 posts/day	0.85 / day	europegym.ru · 8.05 / day	52/61
TG VR (median)	28.31%	28.62%	wit.ru · 385.71%	32/61
IR (by views)	6.91%	1.82%	coinkyt.com · 20.91%	2/15
TG median views	460	420	1galaxy.ru · 18 725	30/61
Telegram positive reactions share	95.83%	95.83%	1kitenok.ru · 100.00%	30/59

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
VR (median)	60.29%	3.93%	3data.ru · 60.29%	1/5

0 of 1 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	625	668	svoefermerstvo.ru · 26 163	19/36