3z.ru — comparison by category
Benchmark scope: Клиники. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 203 | 54% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 120 | 32% |
| Odnoklassniki | No | 17 | 5% |
| YouTube | No | 14 | 4% |
| Dzen | No | 49 | 13% |
| RUTUBE | Yes | 31 | 8% |
| Google Play | No | 22 | 6% |
| App Store | No | 20 | 5% |
| RuStore | No | 8 | 2% |
| AppGallery | No | 6 | 2% |
Common gaps: VK , VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 623 | 890 | medicinadent.ru · 131 000 | 71/117 |
| Publication rate | 1.4 posts/day | 0.83 / day | health-code.ru · 8.00 / day | 25/105 |
| TG VR (median) | 21.51% | 28.04% | arbatclinic.ru · 242.37% | 66/104 |
| TG median views | 134 | 270 | dr-ivashkov.com · 13 350 | 81/104 |
| Telegram positive reactions share | 84.71% | 97.17% | abc-medicina.com · 100.00% | 81/101 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 3 | 17 | rakhimkulova.com · 4 998 | 26/31 |
| Rutube videos | 12 | 116 | welding-zone.ru · 775 | 30/32 |
| Total views | 12 | 16 | rakhimkulova.com · 7 614 | 9/14 |
| Publication rate | 2 videos/day | 0.89 / day | bleskmed.ru · 7.00 / day | 2/14 |
| VR (median) | 200.00% | 20.25% | 3z.ru · 200.00% | 1/13 |